Loreal Hair Coloring

Loreal hair coloring products are some of the best known  in the world. Based on both unit and dollar sales in 53 countries, Loreal  is considered to be the number one hair color company globally. Loreal hair dyes offer an amazing array of products for both salon and home use. Many of its' most popular brands are the permanent, at home hair coloring products that routinely get above average reviews. Here's a list of user reviews and ratings for many popular Loreal coloring products. If you prefer salon services, click here for info on professional Loreal products and style ideas.

To help you find your great new shade, click here to view a Loreal hair color chart for their most popular products.  It's not surprising that Loreal coupons for these products are in big demand. Loreal.com often offers free samples, special deals, a Feria coupon or a coupon for Loreal hair color products such as Excellence and Preference.

Popular Loreal Hair Color Products


Say goodbye to flat, one-dimensional color. Feria claims its' hydrating color and conditioner with 'shimmer boost' ingredients creates a multi-faceted look with 3X the silky shine of similar products. Feria hair dye offers over 40 prismatic shades with an especially stunning selection of reds. Check out the Feria hair color chart here. In addition to this stunning shade lineup, a new Loreal product, Feria Wild Ombre, promises to boldly transform your look with the latest hair color trend.

Each Feria haircolor kit includes a color gel, cream developer, shimmer serum and hydrating conditioner. Enjoy easy, no-drip application with an extended applicator tip that partitions hair into small sections while applying color. Leave product on roots for 15 minutes, then refresh remaining hair color with remainder for an additional 10 minutes. If hair is very thick or shoulder length you may need two boxes of this Loreal hair coloring. To minimize skin staining, smooth a small amount of conditioner around hairline. Don't forget the skin allergy test or hair strand test which lets you know how much process time is needed to obtain your desired shade.


Loreal Excellence Hair Color is a non-drip color crème formula that provides rich, radiant color and 100% gray coverage. It contains ceramide, pro-keratine and collagen as a 'Triple Protection System' that revitalizes hair from the inside out. It's available in 49 sumptuous shades which includes the 'Richesse Collection'. These are especially intense red and black shades that increase color depth and shine. The 'Red Richesse' collection comes in Dark Mahogany Red, Light Cherry Auburn and Medium Red Violet. The 'Black Richesse' collection comes in Intense Blue Black, Natural Blue Black and Rich Black. Loreal Excellence Crème products routinely receive positive reviews from users. One independent website listed over 300 reviewers who rated this Loreal hair coloring product a 4 on a scale of 1 to 5.

Another popular Loreal hair coloring product in the Excellence line is Loreal HiColor. It's formulated specifically to lift dark hair 3-4 levels in one application without requiring a pre-lightening step. Both the HiColor for Red HiLights and HiColor for Blonde HiLights add highlighting to even the darkest hair without brassiness or fading. HiColor processes in 30 minutes and comes in 11 intense shades of mainly reds and browns. Although this product is discontinued it remains a user favorite and can still be purchased at various online vendor sites.

Superior Preference

Loreal Superior Preference is another all-time favorite based on user reviews. Its' enriched formula and conditioner with shine serum, vitamin E and UV filters lock in glossy color. Fade-defying ingredients keep colors vibrant for up to eight weeks without turning brassy or dull. Over 50 shades in its Paris Couture Collection are inspired by the City of Light itself. Rich, classic colors and cool tones offer a chic and sophisticated look for everyone. Check them out here on this Loreal Preference hair color chart.

Processing time for Preference by Loreal is typically 25-35 minutes. The applicator bottle comes with an extended tip to easily cover roots. Users love this product but some caution to be careful during application as it can get a bit messy and stain skin.

Super Blonde

Designed to lighten hair at home, Loreal Super Blonde works in about an hour to effectively lift color level without stressing hair. Results will vary depending on individual factors, so read and follow instructions carefully. Many reviewers reminded others that roots lighten faster than pre-colored hair. Since roots require less processing time to lighten, apply Super Blonde to them last for best results. Reviewers also recommended using a toner with the treatment to minimize yellowing.

Sublime Mousse

This fluffy formula is a light textured foam that applies easily like a shampoo. No more time spent separating and sectioning off hair. Simply massage product all over hair using its convenient pump dispenser for even, complete coverage, even in hard to reach spots. Loreal mousse penetrates the hair cortex to gently deposit color. Delivers beautiful, natural looking color that covers gray too. Available in 12 shades, it leaves hair looking shiny, healthy and conditioned.

Return from Loreal Hair Coloring to Home Page

Return from Loreal Hair Coloring to Permanent Hair Color